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Business development

PRISMA PPI Case Study

This case study illustrates how PRISMA Microfinance, an MFI in Peru, has collected three years of PPI data to reach and serve its target clientele. It also discusses the challenges and opportunities that the institution is facing and how it plans to address them.

CARD PPI Mini Case Study

In 2009, the Grameen Foundation selected CARD Bank, a Philippine microfinance institution (MFI) with over 580,000 clients, to participate in its Microsavings Initiative. This case study describes how CARD Bank has used the PPI to identify opportunities for product cross-selling.

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