January 2011
In 2009, the Grameen Foundation selected CARD Bank, a Philippine microfinance institution (MFI) with over 580,000 clients, to participate in its Microsavings Initiative. This case study describes how CARD Bank has used the PPI to identify opportunities for product cross-selling.
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https://grameenfoundation.box.com/shared/static/lalqo4ptzh336kq9g6cz.pdf