August 30, 2010 - Fueled by a passionate grassroots social-media campaign, Grameen Foundation today was announced as a winner of $200,000 in funding from the Members Project® by American Express and Take Part. During the 12-week contest, which ended Aug. 22, members of the public voted weekly for their charity of choice. Grameen Foundation led the voting in its “Community Development” category for most of the campaign.
The funding will enable Grameen Foundation to continue its mission of helping local microfinance institutions provide tiny loans to some of the world’s poorest people, as well as promoting access to practical farming and health information to people in poor communities through mobile phones.
The campaign, which tapped Grameen team spirit with such memorable highlights as intern Fred Graves creating the first ever hip-hop video for microfinance and a spirited appeal from Babacar Sambe, Grameen Foundation’s representative in West Africa, prompted a groundswell of engagement from those who support the Foundation’s mission. “We were pleased and proud to see how many people voted for us, week after week, while encouraging their friends and family to do the same,” said Sandra Adams, Vice President of External Affairs. “This was truly a group effort, and we are sincerely grateful for the support we received.”
To see the full video series, please click here.