Between 2008 and 2013, Grameen Foundation helped CARD Bank to open 480,000 new savings accounts through its microsavings initiative. In this article, Julie Peachey, director of Grameen Foundation's social peformance management team, discusses the findings of a study designed to improve savings habits of these new clients through behavioral science. The study was conducted by ideas42.
Publication Date:
Monday, June 1, 2015External Link:
http://www.wsj.com/ad/article/mlf-model-behavior-how-psychology-is-bolstering-financial-inclusion