Lisa Kienzle, Grameen Foundation's global director of financial services, writes in the Better Than Cash Alliance blog that providers need to go beyond creating the "ideal" technical product to ensure that the overall service – from marketing and support to the technical interface – is designed to encourage uptake and usage of the product among poor women.
Publication Date:
Tuesday, September 8, 2015External Link:
https://www.betterthancash.org/news/blogs-stories/three-ways-financial-providers-can-improve-digital-financial-services-for-women